THE PLACE EDIT & CO.Common questions.
Everything practices usually ask before they start a retainer.
When will we start to see results?
Search visibility builds over time. Early movement usually appears within the first few months, and results compound as your library of articles grows and each piece supports the next.
Who writes the articles?
Every article is researched, written and edited by The Place Edit & Co., drawing on sector knowledge and your team’s expertise.
How much time will this take from us?
Very little. An onboarding conversation at the start, a short monthly check-in on priorities, and time to review each article before it goes live.
Do you publish the articles on our website?
Yes, if you would like us to. Articles are delivered formatted and ready to publish, or uploaded directly to your website.
Why four articles a month?
Four a month is enough to build a consistent, connected body of work around your priority services, while giving every article the research and care it deserves.
Will our content appear in AI answers such as ChatGPT or Google’s AI Overviews?
Every article is structured for clarity, discoverability and useful answers, which helps search engines and AI tools understand your expertise. No one can guarantee inclusion, but clear, well-sourced content gives you the strongest chance.
We already write our own articles. Why use a specialist?
A specialist brings a strategy behind every topic, consistent publishing and research-led writing, so your team’s expertise is presented well without taking time away from client work.
We already work with a marketing or SEO agency. Can you work alongside them?
Yes. We focus on strategic article content and can work alongside your existing agency, sharing plans so everything supports the same goals.
Can’t AI write our articles?
AI can produce text quickly, but it cannot bring sector judgement, reliable sources or an understanding of your clients’ decisions. Every article we create is researched, fact-checked and written to reflect your expertise.
How will we know it is working?
We review available performance indicators each month, such as search visibility and enquiries from your articles, and refine the next month’s plan around what we learn.